Content – Well written brochures get a lot of respect therefore, do not exaggerate or over promise services. Be direct and highlight the main purpose the brochure was meant to deliver quickly.
Pictures – Brochures are one of the best products to let pictures help you with telling the story. Product shots and people shots always give your reader a sense of really knowing you; they say pictures are worth a thousand words, we agree.
Usages – Do not allow yourself to be limited on the various ways you can use a brochure. They make great self-mailers, counter brochures to highlight other services or products, take out menus, club brochures, rack brochures, company brochures and more. Think outside the box! |