Types of Marketing & How Ross Can Help

Any Fish Will Bite

Looking for new customers?Trying to find ways to retain more existing customers? Want to create a highly personalized offer (One to-One marketing)? Brand awareness a little weak? Direct Mail marketing can successfully tackle any of these specific needs, and more! But each
need is different. And knowing the nuances involved in each is critical to a successful campaign.

New Name Acquisition

Few businesses complain of too many customers. If, like most of us, you work for a company that could use more customers, we can help. From critical list selection through development of specific products such as customized door hangers, postcards, self mailers, brochures, traditional letter packages and more, Ross can provide everything you need.

Customer Retention

Replacing customers is expensive. Retaining customers costs less. The essence of customer retention is keeping your existing customers happy and satisfied in knowing that you are doing everything you can to provide the best products, services and solutions to meet their needs. Also a key element in customer retention is acknowledging your customers' continued support through special offers and discounts. This keeps their interest, but the offers must be above and beyond what they would find via your regular advertised specials.

Highly Targeted One-to-One Marketing

Identifying your target audience is a critical step in improving response and conversion to sales rates. Detailed customizing of each piece to reflect specific customer preferences or even known purchasing habits, is the next logical targeting step-one-to-one marketing. Everyone wants privacy, but they love convenience and when you show personal attention to their needs you will see higher returns.

Branding

If you have competitors, and who doesn't, you need to build and maintain brand awareness. The advantage of being the first company a prospect thinks of is incalculable. You don't have to be Coke® or AOL® to benefit from brand awareness marketing-and better yet you don't need their huge marketing budgets to develop an effective campaign. But, you might need help designing individual pieces or entire programs, and that is where we come in.

Business-specific

B-2-B, B-2-C and Non-Profit marketing efforts all have specific nuances. Understanding and designing an effort or campaign with them in mind can make response rates soar. Ignoring them can turn an otherwise effective effort in to an unqualified disaster.

Specialty Marketing

Response marketing is a vehicle to engage a prospect directly through filling out a return form, providing a coupon, web site, toll-free number, etc. Event marketing is critical to drive attendance whether it's for a sale, seminar or antique motorcyclist convention. Franchise marketing is a Ross specialty. We've been providing marketing affordably and effectively to franchisees for over 25 years now, while satisfying corporate branding guidelines. During that time we've developed specific programs that address this unique business model.

Collateral Materials

From pocket folders and brochures to scratch pads, and other "leave behind" materials, your collateral materials are your sales representative after you've parted company with a prospect. It is imperative that your collateral items speak volumes about your products, services and company.