Understanding the Many Faces of Marketing

New Name Acquisition Marketing
Few businesses complain of too many customers. If you could use more customers, we can help with products like customized door hangers, postcards, self mailers, brochures or traditional letter packages. Ross PrintMarketing can design the most cost-effective piece, or program for your specific marketing needs. After 25 years of tracking results we're also pretty good at knowing the nuances that turn a good piece into a great one.

Customer Retention Marketing
Replacing customers is expensive. Retaining them costs less. The essence of customer retention is keeping your existing customers happy and satisfied. Letting customers know you appreciate their business. Ross can help you develop programs to simply keep in touch, build loyalty to your products and services and create rewards for frequency and referrals.

One-to-one Marketing
Thanks to increasingly sophisticated software and high-tech hardware, the level of targeting a message to your market continues to grow, making a one-to-one message specifically designed for a single subscriber, or group of subscribers a reality-a powerful tool in the right hands. Let us show you how it can work for you.

Branding / Awareness Marketing
If you have competitors, you need to build and maintain brand awareness. The advantage of being the first company a prospect thinks of is incalculable. You don't have to be Coke® or Kleenex® to understand and benefit from brand awareness marketing, and you don't have to have their marketing budgets to develop a campaign that works.

Response Marketing
In certain situations, nothing works better than engaging a prospect directly through the act of filling out a return form or requiring him to present a coupon in order to take advantage of an offer. Ross PrintMarketing, Inc. understands how to create response marketing that gets results.

Target Marketing
Pre-screening your target audience is a critical step in improving both response and conversion to sales rates. A little bit of research filtered through a generous portion of common sense and list acumen in making selections generally pays big dividends.

Business-to-Consumer Marketing
There are certain nuances in marketing to consumers that differ significantly from B-2-B marketing. A successful B2C campaign takes advantage of multiple and varied components. Door hangers, postcards, free standing inserts in the local paper, radio, even television ads can all be part of a concerted consumer program. When it comes to print products, Ross PrintMarketing should be your one-stop resource. From design to distribution we've got you covered, and all under one roof.

Non-profit Marketing
Non-profit organizations have their own special needs, as well as unique advantages (such as postal rates) that must be addressed. Our 25 years of experience with non-profits guarantees your organization both the best results and experience.

Catalogue Marketing
Catalogues are HUGE, and getting bigger every day. Perhaps no other area of direct marketing has honed targeting an audience more than catalogue companies. Beyond targeting an audience though, it is extremely important to promote a positive company image and feeling of quality with your catalogue. At Ross, these are two things we do very well.

Specialty Marketing
Different industries have different needs. Restaurants, for example, require menus that are long-wearing, provide a high-quality food presentation and, of course, are affordable. At Ross PrintMarketing, we identify the industry-specific elements of every piece or program before suggesting any marketing approach, insuring that your products or services are presented in most effective manner. In short, we help sell your products, not ours.

Event Marketing
Whether it's an antique motorcyclist convention, a special annual event, a clearance sale or business show, the quality and design of your promotional materials can make or break the event.

Seminar Marketing
Proper pre-promotion of a seminar insures maximum participation and profits. There is a very predictable "window" in which to mail, and certain elements that each piece must have, in order to succeed. Response rates will make or break your ROI so, having the right list, the right offer and the right package can mean the difference between breaking even and hitting a home run.

Franchise Marketing
Franchise operations present their own unique challenges. Perhaps the greatest one is satisfying the entrepreneurial desires of each franchisee to cater to his own market while balancing the Franchisee's Mandate to maintain strict branding guidelines. For the past 25 years Ross PrintMarketing has been doing just that for franchises large and small through carefully designed programs. And, we can do the same for you.

Collateral Materials
From pocket folders and brochures to scratch pads, collateral "leave behind" materials are your sales people after the prospect has left your sight. It is imperative therefore that your collateral materials speak volumes not only about your products, but about your company.