Flyers, Sell Sheets & Free Standing Inserts:
They are all stand alones with different names and uses – they all work!
The beauty of a flyer, sell sheet or free standing insert is that they are not pretentious; they come right out and say, “I am trying to sell you something.” You have seen them for years on counter tops, car windshields, as newspaper inserts, on the top of your pizza box, in your doorway and inserted into your mail. The usages for these low cost winners are limited only by your imagination.

Benefits:

Informational – flyers, sell sheets or free standing inserts usually    contain specific information that gets right to the heart of selling or   promoting. Everyone has been trained throughout the years to scan   these little marketing gems for their raw selling message or    information on the when, where, who and what’s of your event,    products or services.

Low Priced – these are great budget fixes for any business feeling   the pinch of the economy or operating on a grass roots budget. No   matter how large or small your advertising budget, this form of    advertising allows you to promote your products and services within   your means.

Versatility – a flyer can be turned into a counter hand-out, a sell    sheet can be used in the field and as an insert or can be used as a bag   stuffer. In this format they have great value because the customer is   already familiar with your business and they want to read your additional offers.

Marketing Tips:

Added Value – your customers are people like yourself that want to   feel appreciated. When utilizing these marketing products be    direct but make a real offer. Give your existing customers a reward for   doing business with you and offer your prospects something beyond your   every day deals or savings.  

Image – don’t forget that flyers, sell sheets and free standing inserts   are reflections of your company image. Whether you use them to    build awareness, prompt an immediate purchase or communicate    a service, they must portray your business positively.  Sell one idea at a   time and make your message simple and to the point. 

Size Matters – get a clear idea of how you want to use these    products and realize that size matters depending on your usage. If you are selling a product then a large picture is helpful and the larger format size shown here may be a better choice.