Tri-fold Self-Mailer Marketing:
Tri-fold Self-Mailers Make a Statement – Telling Your Story!
Self-mailers are an effective story board mailer or they can also be used as a simple hand-out. They have been used for advertising furniture sales to building trust and intimacy. Restaurants and franchise stores have used them as menu mailers or take home menus for years. From food to salon spas and from retail stores to service centers. They are cost effective and they work!

Benefits:

Self-Mailers Get Noticed – standing out in the home mail box can be a    challenge and a self-mailer meets that challenge strongly.

Customer Education – we have all learned that location is key in certain    types of businesses, but customer education here means having the room    to tell your story and provide a clear picture of what you are offering,    building that first step of trust and intimacy.

Cost Effective – like the postcard, the self-mailer can be very cost effective because you eliminate extra folding, inserting and the envelope    cost. Used with proper sizing and paper specifications they are a clear winner for your budget.

Marketing Tips:

Layout and Design – self-mailers are BIG! Use your space to build a story with clean simple messages and friendly people pictures no matter what you sell; people relate to photos as part of your message. Get your message across with different sizes of type and uses of color. If your piece has good  flow, your response rates will have good flow.

Continuity – self-mailers are great for building continuity. If you are using this as a hand-out, it can feature your monthly special(s) while keeping consistent in branding your name and logo to the customer.